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Search Engine Optimization
The KEYWORDS Tag
- META NAME="keywords" CONTENT="your keywords go here"
Robots are beginning to ignore this tag because so many people add words here that do not relate even remotely to their page. A form of SPAM is repeat keywords here again and again in hopes of ranking high for them; but the spiders are onto this and pages with words overly repeated in this tag are penalized by being ranked low or being disqaulifed altogether and not being indexed. Various sources have various angles that dispute one another on the subject of how many times a keyword can be repeated. Some say a keyword should be repeated 7 times, some say no more than 3 times, and some say no word should not be repeated at all (meaning place the word in the tag once and once only). In light of this controversy I suggest not normally using a word more than once unless it is unavoidable. Keywords work the same as words in the Title and Description tags. 90% (better yet 100%) of the keywords listing in your tag should appear on your page, and not in a "list" and not overly repeated on the page; they should be used relevantly in real sentences that actually matter to the overall content of the page. Characters in the Keyword tag should not exceed 800 or so and less is better. Many spiders ony read the first 7 keywords anyhow and ignore the rest; for this reason place your most important keywords first. Do not use commas; they are not needed and they separate words that could be better used in "key phrases." Key phrases are two or more words used together that people might potentially use in a search. For instance someone might search for "new cars," instead of just "cars." If you use commas in your keyword tag then you'll have to repeat words to get phrases: "new" , "new cars" , and "cars." Without the commas you simply list "new" before "cars" and it becomes all three potential search inputs. Do not include a lower case and upper case version of keywords; most spiders are not case sensitive, and most searches are conducted in small letters, even when it's a proper name.
All Copyrightable material on this site was
created by Ken J Wagner, at57.com
C.2001 All Rights Reserved.
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