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Search Engine Optimization
The DESCRIPTION Tag
- META NAME="description" CONTENT="your description goes here"
This tag contains a short blurb describing the page contents. Once again it is vital to get in some keywords. Remember at the search engine level you are first talking to a robot, and secondly, only later (after the page is indexed) to humans. You need to try to create descriptions that will appeal to a spider ranking you in the first place and that will appeal to a reader potentially clicking through in the second place. There is some dispute between various sources about what length a Description tag should be, but apparently bettwen 110 and 150 characters works best. Shorter (110 characters) is probably better. Get your keywords in but do not repeat them and do not repeat the "Title" tag in your Description tag (it's a waste of quality words and will hurt your ranking). The description written in your Description tag ought to appear in some variation on your page, the closer to the top of the page, the better. Once again, the spider will compare the tag to the content and see that they add up.
All Copyrightable material on this site was
created by Ken J Wagner, at57.com
C.2001 All Rights Reserved.
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